The value in blogging be it for promoting/marketing home business, or for personal communication has long be recogized by "the consumer"(Blogging form of media started in 1998).
Latest reports show 39 per cent of Inc. 500 companies are now actively blogging, an increase of over 20 per cent from 2007 figures. "Social Media" types of marketing being used include blogging, podcasting, wikis, online video and social networking.
With over 40 million "social media" conversations per day worldwide, its obvious the corporate towers see the writing on the wall (or should I say Blog).